Senior Product Operations Data Analyst for Marketing Boston

Job Summary

The Senior Product Operations Data Analyst will serve as the expert for Marketing data, ensuring that marketing data is sourced, engineered, structured, modeled, integrated, and analytics ready.

Responsibilities

• Design, maintain, and enhance data pipelines connecting Marketo, Salesforce, web analytics, and other marketing systems to Snowflake or centralized data environments.
• Collaborate across business teams to help translate data requirements to (data) engineering specs, validate ETL logic, and ensure marketing data is structured and modeled for analytics.
• Create and maintain data dictionaries, source-to-target mappings, and documentation for marketing datasets.
• Identify correlations between various data sets/sources to design the analytics Marketing data model for KKR.
• Proactively identify and resolve data issues; establish data validation checks and reconciliation processes.
• Query, join, and transform large datasets using SQL (and optionally Python/R) to enable campaign, channel, and funnel analysis.
• Develop and maintain key marketing metrics such as conversion rate, engagement rate, ROI, and lead-to-opportunity ratios.
• Support creation of multi-touch attribution and funnel models to measure campaign influence across channels.
• Analyze campaign data to uncover trends, identify performance drivers, and inform targeting and segmentation strategies.
• Support forecasting of marketing performance and lead flow using historical data and predictive indicators.