Marketing Manager (Demand Generation)

Mission

Join a tight, driven team and own the engines that power our next stage of growth. You’ll scale a multi-channel lead machine—Google Ads, LSA, SEO, Meta, Organic Social, Direct Mail, Lead Aggregators, plus our in-house repeat & referral programs (email/SMS/CRM). We move fast, share wins, learn from losses, and celebrate results together. Your work shows up weekly as more qualified, held appointments at target CAC.

What you’ll own

Paid Search & LSA: Daily hands-on management; budgets, bidding, negatives, LSAs disputes, offer/creative testing, pacing.
Meta Ads: Prospecting + retargeting; iterate UGC/testimonials/before-after angles; creative refresh cadence.
Organic & Local SEO: Google Business Profile (posts/photos/Q&A), citations, location pages, schema basics, review velocity.
Organic Social: Lightweight weekly rhythm (installs, before/after, testimonials, promos) to build trust and retargeting pools.
Direct Mail: Lists (neighbors/past buyers/high-intent ZIPs), offer & QR/UTM tracking, drop/pulse tests, matchback.
Lead Aggregators: Source evaluation, caps, negotiate CPL, QA/reject rules, prune poor supply, pilot new vendors.
Repeat & Referral (In-house): Email/SMS journeys for past buyers & service customers; referral offers; neighbor plays.
Attribution & QA: UTM discipline, form/source mapping to CRM, clear MQL criteria; enforce required fields so every test is measurable.
Portfolio Building: Maintain a channel mix with targets (core vs. experimental) and rebalance monthly based on CAC and Held/Sit/Sold.

Note: You will not manage the call center. You’ll create the interface (SLA, required fields, feedback loop) that improves Set → Demo → Sold.

What you’ve done

3–5+ years hands-on demand gen for home services (windows/doors, roofing, HVAC, remodeling strongly preferred).
Demonstrated wins lowering Cost per Held and improving Set→Demo through channel, offer, or landing tests.
Built simple, truthful attribution (UTMs → CRM stages); shipped dashboards people actually use.
Negotiated and managed lead aggregators with QA/reject logic and firm performance standards.
CRO instincts: speed, proof, financing CTAs, form friction, and clean page structure.

Tools you know

Google Ads, LSA, Meta Ads, Google Analytics/Tag Manager, Google Business Profile, a CRM (MarketSharp/ServiceTitan/Salesforce/JobNimbus or similar), and basic page builders/collab with dev.

Nice-to-haves

Short-form content chops (simple UGC/testimonial edits).
Technical SEO basics (schema, speed).
Direct mail list sourcing (radius, USPS EDDM, coop datasets).
AI-assisted creative & copy: Prompting to spin up ad variants, headlines, and hooks; fast iteration for Meta/Google.
AI for landing/CRO ideas: Use LLMs (large language models) to suggest offer angles, FAQs, and microcopy tests.

Compensation

Base: $65,000
Performance bonus: tied to Cost per demo and Cost of Marketing (not raw lead count).
Benefits package (health, PTO, holidays, etc.).

How we work

Weekly growth review (60 min): scorecard, insights, next tests.
Fast shipping: small experiments, quick reads, reallocate to winners.
Lean bench: bring in specialized freelancers only when needed.

Benefits include (subject to eligibility)

401(k) with company match
Dental, Vision, Life, Disability
Employee discount
Flexible scheduling elements
Opportunities for continuous learning and career advancement.
A vibrant workplace culture that values collaboration and creativity.

Job Type: Full-time

Pay: $65,000.00 per year

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Life insurance
Paid time off
Vision insurance