Marketing Manager, Strategy & Go To Market Communication

Title: Marketing Manager, Strategy & Go‑To‑Market Communication

Location: Edison, NJ

Role Summary

Be the communication hub that turns strategy into action. You’ll share clear updates, build crisp decks, keep the GTM and product‑pipeline trackers current, and coordinate fast company‑wide change notes so launches land on time across markets and channels.

Decks & Decision Communication

Build executive‑ready decks and briefs that translate strategy into clear, actionable plans.

Standardize and maintain templates for line reviews, launches, sell‑in, and post‑launch reads.
Convert meeting outcomes into one‑pagers within 24–48 hours; document owners/dates so decisions stick.

GTM Calendar & Change Notes

Own the master GTM calendar; post weekly updates and call out changes the same day.
Send 24‑hour change notes for updates to name/benefit language/price/pack/timing; update the single source of truth.

Product Content & PDP - All Channels

Ensure accurate product content (names, benefit language, attributes, INCI, imagery, how‑to, FAQs) in the right systems (site/CMS, DAM/PIM, retailer portals).
Keep the product‑content source‑of‑truth tidy and current; cross‑check against approved product facts; coordinate localization with regions.

Cross‑Team Communication & Alignment

Keep information flowing across Creative, R&D, Sales, and PR/Community; clarify owners/dates and close loops quickly.
Maintain easy‑to‑find libraries: messaging hierarchy, brand voice guardrails, assets, timelines.

Creative DNA & Brand Voice (Support)

You’re not the primary copywriter, but you can write/polish short, on‑brand lines (headlines, PDP bullets, shelf copy) when needed.
Build quick moodboards/storyboards to align teams on look/feel when helpful.

Outcomes (What Good Looks Like)

Decisions documented in 48 hours; change notes in 24 hours.
The master GTM calendar and product content source‑of‑truth are accurate and adopted by all teams.
Decks/templates make decisions easier and reduce back‑and‑forth.

Experience & Skills

3–6 years in beauty/CPG marketing or product marketing.
Slides/PowerPoint expert; Sheets/Excel comfortable (pivots, lookups) to support deck narratives.
Exceptional written and verbal communication; fast, organized, collaborative; low‑ego with strong follow‑through.
Strong taste and a love of beauty/skincare; can turn details into clean narratives.
Comfortable with CMS/DAM/PIM and retailer portals; quick to learn new systems.

Tools

Google Workspace or Microsoft 365; Asana (or similar); Slack; Figma/Canva for quick comps/moodboards (nice to have).

Working Style & Values

Biased to action, clear communication, respect for cross‑functional partners, and an ownership mindset.