Operational Marketing Manager

Real Estate Operations Specialist

Salisbury, MD | Full-Time | Hybrid

Operations + Marketing Integration Role

About the Opportunity

A growing commercial real estate firm is seeking a versatile, tech-savvy Real Estate Operations/ Marketing Specialist to support both transaction execution and marketing operations. This is a hybrid role ideal for someone who enjoys keeping deals on track, optimizing lead flow, and ensuring clients have a seamless, professional experience from first contact to closing.

Position Summary

This role combines transaction management, CRM/automation oversight, and digital marketing support. You will coordinate the full lifecycle of commercial real estate deals, maintain the systems that power lead generation, and assist with marketing initiatives that strengthen the firm’s brand and pipeline. The ideal candidate is organized, analytical, confident with technology, and excellent with communication—both written and verbal.

Key Responsibilities

• Coordinate all real estate transactions from contract to close; manage timelines, documents, and communication.
• Maintain CRM accuracy, manage active deal pipelines, and ensure strong data integrity.
• Oversee Google Ads campaigns and integrate lead flow into Constant Contact and CRM automation sequences.
• Manage lead-generation platforms to ensure timely follow-up and effective nurture pathways.
• Draft polished communications for clients, partners, and internal stakeholders.
• Support marketing functions including listing promotion, email campaigns, social updates, and website content.
• Attend industry conferences/events to support brand presence and capture new leads.
• Partner with brokers, marketing teams, and leadership to enhance operational efficiency and client experience.

Qualifications

• 3–5+ years of experience in real estate operations, transaction coordination, marketing operations, or lead-generation roles.
• Proficiency with Google Ads, Constant Contact (or similar platforms), CRM systems, and marketing automation.
• Strong communication skills with the ability to engage confidently with leads and clients.
• Highly organized, detail-oriented, proactive, and able to manage multiple priorities in a fast-paced environment.