Marketing Manager

Marketing Manager – Advanced Equipment & Automation (Confidential Search)

📍 On-Site | Novi, MI (Detroit Area)

🇺🇸 Must be authorized to work in the U.S.

About the Opportunity

We are partnering with a quietly growing, highly innovative technology manufacturer that designs and builds specialized automation equipment used by major industrial and high-tech customers across multiple sectors. The company operates with the agility of a startup—fast-moving, inventive, and customer-focused—while offering the stability of a well-established engineering organization.

They are looking for a hands-on Marketing Manager who can take ownership of the brand, sharpen the company’s voice in the automation/equipment landscape, and build a modern marketing engine that drives growth.

If you love translating complex technology into clear value—and want a role where you can create, lead, and execute—this is a strong match.

What You’ll Lead

Marketing Strategy

• Build and execute an annual marketing plan aligned with revenue goals.
• Define messaging, audiences, and channels across multiple industrial and technical markets.

Content Development

• Create compelling content that simplifies technical concepts:
• Website copy & blogs
• Case studies & customer success stories
• Product brochures & application overviews
• Short-form videos & scripts
• Email and newsletter campaigns
• Establish a unified brand voice rooted in technical credibility.

Digital Marketing

• Own all digital channels, including:
• Website optimization and updates
• SEO/SEM (Google Ads, keyword planning, analytics)
• LinkedIn and YouTube content strategy
• Email sequences and automated nurture campaigns
• Track digital performance and refine campaigns based on data.

Lead Generation & Sales Support

• Build campaigns that drive high-quality leads from engineering, manufacturing, and automation buyers.
• Collaborate with sales to ensure messaging, targeting, and handoff processes are aligned.

Market Positioning & Research

• Monitor industry trends, customer needs, and competitive shifts in the equipment and automation space.
• Recommend adjustments to product positioning and messaging as markets evolve.

Trade Shows & Events

• Manage planning and execution for major industry shows and customer events.
• Handle pre-event promotion, on-site presence, and post-event follow-up.

Budget & Metrics

• Own the marketing budget and track ROI across all channels.
• Present reports on campaign performance and ongoing improvements.

What Makes You a Fit

Required

• 8–10 years of B2B marketing experience in industrial equipment, automation, engineering technology, or related technical fields.
• Strong digital marketing expertise (SEO, PPC, analytics, email marketing).
• Skilled in simplifying technical concepts for broad audiences.
• Demonstrated success in building multi-channel lead-generation programs.
• Must work on-site in the Novi/Detroit area.
• Strong project management, writing, and communication skills.

Preferred

• Experience supporting sales teams selling engineered equipment or automated solutions.
• Familiar with marketing automation tools (HubSpot, Mailchimp, or similar).
• Comfortable working closely with engineering teams in a hands-on environment.

Why This Role Matters

• You will be the primary architect of the company’s marketing function.
• Your strategy directly influences revenue, visibility, and growth.
• You’ll collaborate closely with leadership and technical teams to shape the future of advanced automation solutions.

If you want a role where you can lead, build, innovate, and scale—while staying close to cutting-edge automation technology—this confidential opportunity offers a unique runway.