Sr. Product Marketing Manager MSP

NinjaOne is a company that automates IT management for over 30,000 customers. They are seeking a Sr. Product Marketing Manager for the MSP segment to develop go-to-market strategies and collaborate with various teams to enhance awareness and revenue growth among Managed Service Providers.

Responsibilities

• Act as the voice of the MSP market within NinjaOne—grounding messaging in real-world partner needs, competitive insights, and emerging industry trends
• Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for MSPs
• Partner with the MSP Segment Leader to ensure all marketing programs are intentional, consistent, and outcome-driven for the MSP audience
• Identify opportunities to evolve NinjaOne’s MSP solutions, pricing bundles, and positioning to align with market trends
• Lead GTM strategy for MSP-focused launches, partnering with Product, Sales, and Marketing to drive awareness and adoption
• Build messaging and tools that help both direct sales and partner-facing teams articulate NinjaOne’s differentiated value in the MSP market
• Partner with the Head of MSP partnerships and Sales Enablement to deliver joint workshops, webinars, and training that help MSPs sell more effectively and deepen their client relationships
• Create MSP-focused enablement content: pitch decks, solution guides, competitive battlecards, objection-handling tools, and customer stories
• Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and customers easily understand the value of our MSP-focused solutions
• Deliver training and ongoing support for the sales team to ensure alignment with key MSP messaging and positioning
• Build and maintain tools that help articulate product value, including case studies and testimonials from MSP customers
• Develop and maintain MSP case studies, testimonials, and reference stories that highlight measurable business outcomes
• Help position NinjaOne as the most trusted platform for modern MSPs, driving narrative ownership through strategic storytelling and thought leadership
• Contribute to industry content (e.g., whitepapers, reports, webinars, community panels) alongside the Head of MSP Partnerships and MSP Segment Leader
• Represent NinjaOne at key MSP industry events and in analyst briefings, podcasts, or panels
• Cultivate relationships with MSP influencers and partners to strengthen NinjaOne’s credibility and brand in the MSP ecosystem
• Monitor market dynamics, competitive trends, and partner feedback to refine positioning and campaign strategy
• Track and report performance of MSP-focused launches and initiatives, tying results to pipeline and revenue impact
• Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions
• Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting and learning loops
• Other duties as needed

Skills

• 5+ years of experience in product marketing, particularly in B2B software, IT management, or MSP-focused technology
• Over 3 years spent in the MSP space, with a strong understanding of its business model, challenges, and buyer personas
• Experience crafting compelling messaging and executing go-to-market strategies
• Strong presentation skills and experience delivering impactful presentations to all levels
• Collaboration with sales enablement, content creation, and demand generation teams, with a particular strength in demand generation
• Ability to translate complex technical concepts into clear, accessible messaging
• Experience managing cross-functional projects in dynamic environments
• Strong analytical background and market research experience for data-driven decision-making
• Ability to build and scale processes ensuring they are streamlined and efficient
• Natural inclination to coach and support both sales and customer teams with patience and empathy
• Excitement for helping others understand the intricacies of the MSP world and belief in the power of relationship-building to drive success
• Recognized as a thought leader in the MSP space with consistent market influence
• Professionally fluent in German, French, or Japanese

Benefits

• Medical, dental, and vision insurance
• 401(k) plan
• Unlimited PTO
• Life insurance coverage

Company Overview

• NinjaOne serves as an IT platform for endpoint management that enhances productivity, minimizes risks, and lowers overall IT expenses. It was founded in 2013, and is headquartered in Austin, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://www.ninjaone.com.