Chief Marketing Officer

Dedicated to Excellence, Committed to ServiceChief Marketing OfficerThe Chief Marketing Officer leads the marketing vision for Abeka and Pensacola Christian College, driving brand strategy, digital innovation, and customer experience. Partnering with executive leadership, the CMO utilizes data-driven initiatives to enhance engagement and enrollment, ensuring that every effort aligns with the ministry's mission and delivers a lasting impact.Strategic Vision & LeadershipThe CMO partners closely with senior leadership to shape a unified marketing vision that advances the ministry's mission, anticipating trends to keep both brands relevant and customer-centric. Through strategic dialogue and consensus-building, the CMO aligns marketing priorities with organizational objectives, ensuring strategies are both forward-looking and actionable. Collaborating with executive leadership, they integrate strategies and initiatives, driving measurable impact.Marketing, Brand, & Digital StrategyThe CMO leads marketing and digital commerce across Abeka and PCC, ensuring consistent, high-quality brand communications; overseeing brand architecture, setting performance metrics, and establishing accountability to drive results. Managing budgets and resources, the CMO maximizes ROI while fostering innovation in digital platforms, content, and outreach that reflect ministry values and enhance engagement.Data, Analytics, & Organizational CollaborationThe CMO uses data and analytics to drive performance, revenue growth, and operational efficiency. Collaborating with finance, sales, academic, and operations teams, aligning marketing with organizational priorities, and fostering a culture of continuous improvement and adaptability.Customer & Stakeholder ExperienceThe CMO drives exceptional proactive experiences for students, families, and ministry partners, using feedback and analytics to refine programs and messaging. Every interaction, from digital platforms to personal touchpoints, reflects ministry values, builds trust, and strengthens relationships.FLSA Status - Professional (Exempt)EducationRequired Education:Bachelor's Degree - Marketing Preferred Education: Master's Degree - MarketingWork ExperienceRequired Experience:10+ years in marketing management Preferred Experience: 7+ years in executive marketing managementPhysical Requirements and SkillsBrand Development, Budget Management, Creative Directing, Cross-Functional Collaboration, Data Analytics, Digital Marketing, Executive Communications, Forecasting, Go-to-Market Strategies, Market Research, Performance Measurement, Presentations, Revenue Growth Management, Strategic Leadership, Strategic Planning, Strategic Vision, Team Leadership