Growth Marketer for AI Startup

Full Job Posting Document

https://docs.google.com/document/d/1VGu4vLRZOmroXZKIIDUF620EnCE5TdR4TF6jhxJ1yOg/edit?tab=t.0

Type: Full-time

Location: Chicago, IL (In-Person, River North)

Reports to: Marketing Director & Founders

Salary: $100-$120k base + bonuses

About Rowan

Rowan (formerly known as BOOM) exists to help buyers and sellers write their next chapter through small business succession.

We’re building a human-centered, AI-powered platform that makes selling a business not just possible, but purposeful.

Most small businesses weren’t built to be sold. 80% of them never find a buyer. That’s a crisis for owners who’ve poured their life into something that can’t continue without them—and a missed opportunity for the next generation of entrepreneurs ready to build wealth through ownership.

At Rowan, we guide owners through every step of letting go, and equip buyers with the tools to step in. We call it Succession-as-a-Service which is a mix of software, human guidance, and practical support that turns legacy into opportunity.

Our team brings together people from M&A, marketing, product, and startups who believe that transitions should be clear, human, and dignified. We pair AI with empathy. We show our work. We trade in trust.

What we value

These aren’t just words on a wall. These are the principles we hire by, lead by, and measure success by:

Trust & Integrity. We lead with honesty and follow through.
Excellence in the Details. Every comma, campaign, and conversation matters.
Customer-Centricity. Sellers and buyers stay at the center of every choice.
Empathy. Numbers don’t cry. We do. And that’s a strength.
Collaboration. Lone wolves starve. Packs thrive.
Innovation. Think AI with a heartbeat.
No Assholes. Ego stays at the door.
Show Your Work. Transparency builds trust and teaches us all.
Legacy. We honor what’s been built and make it stronger.
Impact. We care about outcomes—for owners, employees, and communities.

If that sounds like your kind of team, keep reading.

About the Role

We’re hiring a Growth Marketer to help drive demand across both Rowan’s own business and the small business clients we serve.

This is a high-impact, hands-on role. You’ll manage ad campaigns, optimize growth funnels, test channel strategies, and help us (and our clients) grow smarter. You’ll launch. You’ll learn. You’ll scale what works. You won’t be alone—but you will lead.

This isn’t about flashy design or big brand campaigns. This is about clarity, precision, and curiosity. The right person will bring an experimental mindset, a deep love of learning, and the analytical chops to turn insights into action.

What you’ll do

You’ll own growth strategy and execution across paid and organic channels. Some days you’ll be building ad campaigns from scratch. Other days, you’ll be in the data asking “what’s actually working?” Every day, you’ll be helping people move forward—our team, our clients, and the future owners they serve.

Specifically, you’ll

Plan, launch, manage, and optimize paid ad campaigns (Google, Meta, LinkedIn, and beyond) for Rowan and our clients
Work with leadership to shape Rowan’s overall growth playbook
Test and scale new growth channels—social, content, SEO, outbound, partnerships, and more
Own growth metrics across the funnel: CAC, ROAS, conversion rates, LTV, channel attribution, etc.
Design and run experiments—turn ideas into pilots, then into systems
Collaborate across teams (product, creative, sales) to align messaging and leverage customer insight
Develop dashboards and reports to track performance and guide decision-making
Contribute to client marketing strategy—especially around paid media and growth analytics

Who you are

You’re not just good at growth—you’re obsessed with it. You’ve worked in startups or fast-moving environments where learning is constant and budgets don’t get wasted. You think in hypotheses. You notice patterns. You don’t need a big team to make a big impact.

More than anything, you care about helping people find clarity—through numbers, through systems, through smart strategy. You’re as comfortable managing a $5K ad test as you are advising a founder on what channel to try next.

You might be a fit if you

Have 5+ years experience in growth marketing, performance marketing, or demand generation
Have worked at an early-stage startup that grown from pre-seed to series B
Have managed and scaled paid acquisition campaigns across multiple platforms
Are deeply analytical—you don’t just report the numbers, you explain what they mean and what to do next
Thrive in fast-paced, high-autonomy environments (bonus points for startup or agency experience)
Love optimizing everything—ads, funnels, content, processes, systems
Think like a product person—understanding how marketing supports the whole customer journey
Enjoy being client-facing when needed (data reviews, marketing reports, campaign planning)
Learn fast and aren’t afraid to experiment
Believe that trust, clarity, and legacy matter just as much as clicks

Compensation & Benefits

Base salary: $100,000–$120,000
Bonus tied to key growth outcomes
In-person work culture
A small, senior team that moves fast and builds what matters

How to apply

Tell us how you think. Share a campaign you’ve run, a test that taught you something, or a dashboard you’re proud of.

We care less about fancy resumes and more about how you solve problems and grow things. If this sounds like the kind of work you want to do, and the kind of team you want to do it with, we’d love to meet you.

Email [email protected] or apply via LinkedIn