Head of Paid Social

PART-TIME (20 HOURS PER WEEK)

Senior leadership role focused on paid social strategy across all major platforms
Hybrid working
Part-time schedule (20 hours per week) with flexibility for the right leader
Shape cross-channel testing, optimization, and client strategy

ABOUT OUR CLIENT

Our client is an established and innovative organization within the marketing and digital advertising sector. They are expanding their media department and seeking a part-time Director of Paid Social to lead platform strategy, elevate client performance, and drive measurable results across Meta, LinkedIn, YouTube, TikTok, and emerging social ecosystems. This role is ideal for a seasoned paid social leader with strong analytical expertise and a passion for sophisticated testing and optimization.

THE HEAD OF PAID SOCIAL

In this part-time leadership role, you will own the strategic direction of paid social across multiple client accounts, guiding testing frameworks, platform deployment, channel mix, and performance optimization. You’ll partner with analytics and creative teams to define best practices, interpret data, and deliver recommendations rooted in measurable impact.

ESSENTIAL SKILLS / EXPERIENCE

Extensive leadership experience in paid social strategy across Meta, LinkedIn, YouTube, TikTok, and other social platforms
Ability to build and lead complex social testing frameworks, including incrementality and lift studies
Deep understanding of targeting strategies, creative formats, bidding systems, and audience expansion
Strong analytics capability with experience evaluating performance trends and building actionable insights
Confident communicator with proven client leadership experience
Ability to mentor specialists and elevate social execution standards
Familiarity with social measurement tools, attribution models, and cross-channel data integrations

TO BE CONSIDERED

Please either apply by clicking online or emailing me directly at [email protected]. I can make myself available outside of normal working hours to suit between 7am and 8pm. If unavailable, please leave a message and either myself or one of my colleagues will respond.

By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

Paid Social Strategy / Paid Social Director / Meta Ads / Facebook Ads / Instagram Ads / LinkedIn Ads / YouTube Ads / TikTok Ads / Social Advertising / Performance Marketing / Audience Targeting / Retargeting / A/B Testing / Incrementality Testing / Optimization / Analytics / Reporting & Insights / Conversion Tracking / Attribution / Media Planning / Media Buying / Budget Management / Client Management / Team Leadership

Head of Paid Social