Product Marketing Manager - Onshore

About StormGeo

Informed by nature, powered by technology We are a leading technology provider enabling weather-sensitive companies to navigate operational challenges in dynamic environments and volatile markets. With nature and weather intelligence at our core, our technological innovations and human expertise transform data into actions that safeguard people, industries, and nature for a sustainable future. For us, it's about more than just business; it's a legacy we are proud to build.

StormGeo is a truly global company with innovative and passionate team members from all over the world, offering actionable insights that empower the decision-making of shipping, energy, and weather-sensitive companies worldwide 24/7/365.

Since 2021, StormGeo has been part of Alfa Laval. Our shared goal is to accelerate success for our customers, our people, and our planet. We strongly believe that curiosity is the spark behind great ideas – and great ideas drive progress.

About the role

We are looking for a Product Marketing Manager, to strengthen StormGeo's Onshore domain, and who thrives at the intersection of product, market insight, and storytelling, and who wants to make a real impact on the future of Onshore energy operations.

You will own the go-to-market success of our onshore portfolio, covering Utilities, Onshore Oil & Gas, Healthcare, Retail, and other weather-sensitive industries. Your work will have a direct impact on revenue growth, customer adoption, and market perception of our solutions. Based in the US, as individual contributor, you will collaborate closely with global teams in USA and Europe, to shape product narratives, drive market adoption, and ensure our value proposition is clearly understood and recognized across target industries and regions.

📍This position is based in Houston, Texas USA.

Main responsibilities

• Craft Product Positioning & Messaging: Translate unique product capabilities into compelling narratives that resonate with our global onshore audiences.
• Drive Global Go-To-Market Initiatives: Lead launch campaigns, promotions, and “always-on” programs in close collaboration with domain experts, regional marketers, and product managers.
• Support Sales Enablement: Create high-impact sales kits, landing pages, web content, presentations, social media content, insights and training to help sales teams win new customers.
• Market & Customer Insight: Continuously analyze and ensure a deep understanding of customer personas, competitive landscape, and market shifts.
• Customer Voice & Roadmap Input: Gather client feedback through interviews and surveys and feed it into our domain, product development, and marketing plans.
• Content & Channel Strategy: Guide consistency of messaging across digital channels, social media, email campaigns, and events, supporting awareness and lead generation.
• Performance & Data Insight: Use HubSpot, define KPIs, monitor campaign and feature adoption metrics, and adapt GTM strategies based on market feedback and analytics.
• Accelerate AI-Augmented Marketing: Advance the adoption of current GenAI tools and help accelerate the implementation of GenAI in actual Product Marketing workflow.

Core requirements

• 3+ years experience of B2B Product Marketing, ideally within Onshore energy, SaaS, utilities, weather analytical industries.
• Solid understanding of offshore operations and/or weather-related services.
• Hands-on experience with CRM and marketing automation tools (HubSpot preferred).
• Great English communication skills, both written and verbal.
• Strong analytical mindset, with the ability to interpret data and translate insights into actionable marketing decisions.
• Collaborative working style, with experience partnering across functions such as sales, product, and commercial teams.
• Curiosity and openness to adopting AI-assisted tools to improve marketing efficiency and effectiveness.

Company Offers

• Global mission - Every day, we enable our clients to navigate a changing environment by unlocking the value of data.
• Smart, creative, and innovative environment, where you'll work alongside a talented and supportive team of professionals.
• Hybrid Work Model.
• International development opportunities to support your professional growth.
• Salary range (gross): $100,000–$130,000 per year.

If you're a skilled Product Marketing Manager with a passion for impactful decisions and working with a dynamic team, apply now to join StormGeo!

We value diverse perspectives and welcome candidates from all backgrounds and industries. StormGeo offers a stimulating international environment where we challenge, encourage, and support each other. Get a glimpse of our culture and what it’s like to be part of our team by watching this short video: StormGeo.

How to Apply: To apply for the position, kindly utilize the provided application link. It's important to note that applications and CVs submitted via email will not be considered. We will be reaching out to suitable candidates continuously, so we encourage you to submit your application promptly if you are keenly interested.