Senior Product Campaign Analyst

Senior Product Campaign Analyst

Location: Remote

Duration: Contract to Hire

Salary: $100K - $140K / year

Overview: Responsible for executing and analyzing multi-channel B2C marketing campaigns, with a focus on leveraging marketing automation platforms to drive product adoption and customer engagement. The analyst will use data analysis, segmentation, and reporting to optimize campaign performance, ideally within the financial services industry.

Must Haves

• 5+ years of marketing campaign execution and analysis experience.
• 3+ years of hands-on experience with marketing automation platforms (Adobe preferred).
• Strong data analysis and reporting skills (SAS, SPSS, or similar tools a plus).
• Experience with multi-channel B2C campaigns.
• Excellent communication and project management skills.

Nice to Haves

• Financial services industry experience.

Responsibilities

• Execute and analyze multi-channel B2C marketing campaigns (financial services preferred).
• Use marketing automation platforms (Adobe Campaign preferred) to build, customize, and deliver campaigns.
• Perform data analysis, segmentation, predictive modeling, and reporting to optimize targeting and performance.
• Collaborate with internal teams and external partners to source and integrate customer data.
• Provide documentation, reporting, and actionable insights on campaign effectiveness and ROI.
• Support process improvements in campaign automation and execution.

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