Integrated Account Based Marketing Manager (Work From Home)

Integrated Account Based Marketing Manager (Category: Marketing)

About TP

TP is an international company providing cutting-edge digital business services. We assist leading brands in streamlining their operations in impactful and sustainable ways.

Our network consists of over 500,000 motivated individuals who speak 300+ languages. This global reach combined with local engagement makes us a positive force in supporting our clients, communities, and the environment.

Benefits of Working with TP

Paid Training
Competitive Wages
Comprehensive Benefits (Medical, Dental, Vision, 401k, and more)
Paid Time Off
Employee wellness and engagement programs

TP and You

By combining high-tech solutions with a hands-on approach, alongside industry expertise, we aim to simplify, speed up, and secure everyday tasks. We help companies adapt swiftly to changes, ensuring the best service is delivered at all times. You will play a vital role in this mission.

Our Chief Client Officer began her journey as an agent here and advanced to a leading position. At TP, your potential is limitless!

Purpose

We're on the lookout for an enthusiastic Integrated Account-Based Marketing (ABM) Manager to spearhead and implement strategic, multichannel campaigns for our IT Services. Reporting to the Director of Integrated Marketing, you will handle campaigns like 1:1, 1:Few, and 1:Many ABM. Collaborating cross-functionally with Sales, SDRs, and other Marketing teams is essential.

This role is crucial in delivering personalized engagement across key accounts through our IT offerings, including Cloud Services, Intelligent Automation, Security Services, and Data Services. Ideal candidates will be proficient in managing marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.

A strong ability to innovate creative, data-driven strategies will help us enhance relationships with high-value accounts and refine the buyer journey.

This is a fully remote role that requires the candidate to reside within the United States and be eligible to work without sponsorship.

Your Responsibilities

ABM Strategy & Execution: Design personalized 1:1 campaigns alongside scalable 1:Few programs to captivate target accounts and buying committees.
Collaboration: Cooperate with Sales, SDRs, and Client Success, aligning on account plans and marketing priorities to ensure cohesive strategies.
Campaign Management: Deploy multi-channel tactics such as paid media, social selling, events, email, and customized content to boost revenue and market share.
Data & Optimization: Utilize tools like Salesforce, Demandbase, LinkedIn, and Marketo for tracking engagement and optimizing campaigns.
Content Creation: Develop captivating account-specific materials including videos and customized templates.
Training & Enablement: Educate field teams on ABM techniques to ensure seamless execution.

Qualifications

7 years in B2B marketing for IT Services with at least 3 years in ABM roles.
Expertise with tools like Marketo, Demandbase, LinkedIn, and Salesforce.
Demonstrated ability to run high-ROI campaigns in a dynamic environment.
Proficient in project management, analysis, and communication.
Be prepared for occasional business trips annually as required.

Soft Skills

Process Excellence
Collaboration
Communication
Emotional Intelligence
Open-Mindedness
Critical Thinking
Solution Orientation
Entrepreneurial Spirit
AI Proficiency
Data Literacy

Be Part of Our TP Family

Our mission is to nurture an environment where employees feel valued and motivated, helping them bring their best selves to work every day. When employees thrive emotionally and physically, they're more productive, innovative, and engaged.

We're dedicated to fostering a workplace that promotes happiness and a healthy balance between work and life. We also commit to creating a culture that values diversity and inclusion, where everyone feels welcomed and appreciated.