Marketing & Digital Media Coordinator

Overview

The Marketing & Digital Media Coordinator brings to life the brand vision set forth by owner Andy Husbands for The Smoke Shop BBQ. This role will seek to execute the Smoke Shop brand vision through marketing and digital media methods. The Marketing & Digital Media Coordinator is a storyteller, showcasing great BBQ and Smoke Shop hospitality in consumer facing media. The work of this position seeks to drive sales, increase and connect with the Smoke Shop community and drive consumer engagement with the brand.

This position is creatively led by the Chef/Owner Andy Husbands. This position reports directly to Andy Husbands and Bill Goodwin, Director of Operations, for project-based work as connected to all restaurant locations and operations.

Duties

Core & Strategic

Produce and execute a focused, comprehensive Content Calendar that encompasses social media, Web, Printed Collateral and Event Support

Implement marketing and advertising campaigns, as directed by the Owner

Coordinate communications with key marketing-related partners including graphic design, PR, Boston media and third-party event managers

Provide regular updates to Executive Team, and general managers on Smoke Shop marketing initiatives and logistics needed at the individual restaurant level

Work with other key team members (Culinary, Operations, Beverage & Events) on elements of the Smoke Shop brand and programming to promote to the public

Collect and present key analytics of each marketing initiatives to identify areas of growth and improvement

Use analytics to determine ways to increase engagement across social media and email marketing

Attend Smoke Shop events, both internal, external, and strategic, to represent all marketing efforts across the company

Email Marketing

Maintain existing consumer database of emails and continue to build lists by gathering guest emails from restaurant comment cards, in-house and third-party events, RESY and DoorDash

Produce content strategy and schedule for email marketing

Design, write and disseminate e-newsletters, using photography & copy

Review e-newsletter analytics and identify areas of growth

Social Media Marketing

Create all Social Media posts, reflective of Content Calendar, marketing goals and restaurant activity Produce all social media posts

Respond to all comments & engagement

Interact with like-minded brands, friends and followers

Conceptualize creative promotional ideas that support major sales initiatives, through social media

Collect ideas and imagery from other Smoke Shop team members for social media campaigns

Update restaurants’ Google Business and Yelp accounts with new events, new hours, holiday hours. holiday catering menus, promotions and other information

Handle incoming guest inquiries via all social media channels, Tidio live chat, website’s “Contact Us” forms, and [email protected] emails

Field all incoming donation inquiries

Digital Marketing

• Execute on digital marketing strategy including advertising & sponsored posts on all established platforms, which can include Google Ad words and Facebook/Instagram.

Events

Smoke Shop Events Work with Catering & Events Manager, Owner and Director of Operations to determine marketing needed for new and recurring in-house events

Support all processes around ticket sales, promotion, setup, and execution of all in-house events

Design and print promotional materials and guest materials for events (posters/flyers, menus, graphics for social posts, recipe packets)

Survey past event guests to gain insight and develop ideas for future events

Catering

• Incorporate Smoke Shop Catering into Marketing & Digital Media vision and strategy
• Work directly with Catering & Events Manager on in-restaurant promotion, as well as Marketing & Digital Media
• Act as supporting team member to all aspects of Catering & Events Manager during high volume time periods such as Thanksgiving or other key dates

Brand

Produce in-restaurant collateral related to Smoke Shop menu, events and all brand elements including restaurant signage, post-cards & merchandise.

Website

Work directly with the website designer on updates and new concepts

Make updates to the website as needed (menus, events, merchandise, promotions)

Manage the brand’s online store, including: Adding new products, events and classes to the store and drafting descriptions

Taking product photos

Conceptualizing new product ideas/gift packages

Assembling, packaging and shipping all online orders to guests

Administrative

• Provide key additional support to owner where needed, to include calendar management, tracking of programming and design projects

Menus

Make necessary design updates to all restaurant menus This includes in-house food and beverage menus, allergy menus, kids’ menus, takeout menus, catering menus, website menus and third-party delivery service menus

Overall, we expect you to be a team leader, Smoke Shop brand champion and tactician who is nimble, communicative and in support of business growth.

Schedule: Full Time Position, with in-restaurant time required, as well as a flexibility on work location. Must be able to move between Smoke Shop locations. Nights and weekends needed for occasional events or appearances.

Necessary Skills: Adobe In-Design, Photography, Canva, Excel and working knowledge of restaurant operations and logistics.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Somerville, MA 02145