Social Media and Marketing Manager

Job Summary

We are seeking a dynamic and innovative Social Media Manager to elevate our brand’s online presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and engage with our community to foster meaningful relationships. Your energetic approach will drive brand awareness, increase engagement, and support our overall digital marketing objectives. This paid position offers an exciting opportunity to shape our social media voice and connect with diverse audiences worldwide.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals and marketing campaigns.
• Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others using tools like Hootsuite or Buffer.
• Design eye-catching graphics and videos utilizing Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software to enhance visual storytelling.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activity, providing insights to inform content and engagement strategies.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign effectiveness and optimize future efforts.
• Engage actively with followers by responding to comments, messages, and reviews promptly while maintaining a positive brand voice.
• Collaborate with public relations teams to manage reputation management efforts and coordinate influencer partnerships.
• Perform keyword research for SEO purposes to improve content visibility on search engines and enhance e-commerce initiatives.
• Proofread all content for accuracy, tone consistency, and branding alignment before publication.
• Maintain a consistent brand voice across all channels while adapting messaging for different audiences.
• Stay updated on the latest trends in social media marketing, digital marketing tools, and platform algorithms to keep strategies innovative and effective.

Qualifications

• Proven experience managing social media platforms for brands or organizations with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite; video editing skills are a plus.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
• Strong understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns that drive engagement and conversions.
• Excellent written communication skills with an eye for proofreading and content creation tailored to diverse audiences.
• Ability to analyze data from various sources to derive actionable insights that inform strategy adjustments.
• Experience in relationship management—building partnerships with influencers, media outlets, or community groups—while maintaining a professional online presence.
• Skills in photography or basic web photography techniques are desirable for creating original visual content.
• A proactive mindset with the ability to multitask efficiently in a fast-paced environment while meeting deadlines. Join us as our Social Media Manager — where your creativity fuels our brand’s story! This is your chance to make a real impact by connecting people through compelling digital narratives while advancing your career in vibrant digital marketing environments!

Job Types: Full-time, Part-time

Pay: $2,500.00 - $4,000.00 per month

Expected hours: 15 – 30 per week

Work Location: In person