Senior Events Manager

Events Management

The Events Management role coordinates and administers multiple media communications programs to promote product and organizational presence in marketplaces consistent with organizational objectives. Working independently under limited supervision, this job ensures activities and events are on brand and strategically valuable to the organization.

Key Responsibilities and Duties

• Plans events by identifying/negotiating price for event space, determining event agendas, coordinating event marketing, etc.
• Evaluates advertising and promotion programs for compatibility with public relations efforts and develops reports for senior management.
• Observes social, economic, and political trends that might have an effect on the organization, and makes recommendations to enhance the organization's image based on those trends.
• Works with advertising agencies to create a variety of publicity methods.
• Obtains relevant information from clients, such as product and organizational details, budget and marketing goals.
• Sets up exhibition space and displays promotional materials (e.g. brochures, product samples/demonstrations, coupons, branded merchandise, etc.).
• Reviews program budgets and measures lead generation resulting from events.
• Coordinates event catering, entertainment and company speakers/representation at booths and demonstrations.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

7IC

• Manages the planning and logistical execution of internal corporate events including full business area onsite/offsite meetings, Leadership Team and Extended Leadership Team meetings hosted by our members of our Executive Committee
• Manages the planning and logistical execution of large-scale, multi-day enterprise-wide events across diverse venues - including internal TIAA facilities and hotel properties –orchestrating simultaneous multi-location programming and ensuring seamless experiences across all sites
• Partners with Event Sourcing to source venues and negotiate contracts for hotels, meeting spaces, and room blocks, and collaborates with CVENT representative to build and manage event registration websites and mobile applications
• Manages comprehensive vendor and internal relationships to coordinate audio-visual, Zoom webinar, event décor, food and beverage, swag, entertainment, keynote speakers, security, photography, and transportation
• Oversees event budgets through meticulous tracking and invoice management, ensuring spending stays within parameters while identifying potential cost savings and leveraging vendor benefits to optimize resources
• Leads strategic event planning and provides creative recommendations to maximize event impact and business outcomes, ensuring all elements authentically reflect and elevate TIAA's brand identity and core values