Chief Marketing Officer

We are seeking a Chief Marketing Officer for a full time and direct hire role for one of our amazing partners in South Florida (this is a hybrid onsite role).

Were looking for a strategic, collaborative Chief Marketing Officer (CMO) who will be responsible for leading the company's full-funnel, multi-vertical marketing strategy across Business, Dealer/Reseller, and Consumer segments. You should be data-driven, strategically curious, and an execution-focused leader who thrives in a high-growth, innovation-heavy environment. You will help shape the brands market position, accelerate demand generation, support product launches, and drive growth across all revenue channels. You will oversee a diverse and high-performing marketing team that focuses on demand generation, content, design/UX, social media, MarTech/CRM operations, events, lifecycle and partner marketing. You will also collaborate closely with Sales, Procurement, Operations, and Executive Leadership to turn marketing into a measurable growth engine.

Responsibilities

• Plan, build and execute the company's annual and quarterly marketing strategy across B2B, B2D (business to dealer), B2C, and channel/partner segments.
• Own brand positioning, narrative, and messaging frameworks across their business, dealer, and consumer audiences.
• Drive the go-to-market strategies for major OEM partners and new product launches.
• Conduct competitive analysis and market intelligence, including regulatory shifts in the industry.
• Build multi-vertical demand gen funnels for their target industries.
• Oversee lead generation, pipeline acceleration programs, MQL/SQL definitions, and revenue-driving initiatives in collaboration with sales.
• Develop integrated campaigns across email, paid media, SEO/SEM, webinars, eBooks, social, events, and partner channels.
• Implement scorecards and dashboards to measure ROAS, CPL, CAC, pipeline contribution, and campaign-level performance.
• Own the company's brand guidelines, tone of voice, and creative direction.
• Oversee creation of strategic content, including blogs, newsletters, customer case studies, video content, product collateral, and industry-specific assets.
• Make sure that all touchpoints reflect a cohesive, credible, and expert brand presence.
• Oversee MarTech and operations
• Lead the development and optimization of HubSpot CRM, company websites, and marketing automation systems such as PostScript.
• Oversee segmentation, lead scoring, nurture flows, lifecycle programs, and attribution modeling.
• Ensure data hygiene and reporting accuracy has a strong alignment between Marketing and Sales.
• Lead the strategic presence at major industry events, roadshows, trainings, and conferences.
• Lead the flagship annual event to deliver a standout industry experience. This includes marketing strategy, ticket revenue growth, securing sponsors, recruiting top-tier speakers, and managing end-to-end event logistics.
• Oversee webinar programs, virtual training, and online community engagement.
• Manage partner marketing programs and strategic co-marketing with OEMs and alliances.
• Manage, mentor, and grow a multidisciplinary marketing team while fostering a collaborative, innovative, supportive culture.
• Establish clear KPIs, professional development plans, and quarterly goals for each team member.

Requirements

• 10+ years of marketing leadership experience.
• Experience leading both B2B and B2C marketing programs.
• Deep understanding of demand generation, CRM/MarTech systems (HubSpot preferred), branding, and digital performance marketing.
• Experience managing a diverse team and cross-functional initiatives.
• Strong analytics background with experience managing budgets and performance scorecards.
• Experience developing GTM strategies for OEM partners or distributors.
• Exposure to channel/partner marketing strongly preferred.
• Experience in SaaS, UAV, robotics, hardware technology, or similar industries is a nice to have.
• Experience working with public safety, agriculture, construction, or surveying customers is a plus.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. You must be legally authorized to work in the United States without current or future sponsorship.