VA

Marketing Operations, Strategist | Strategist, Marketing Operations

Verisk Analytics

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About the position

Responsibilities

  • Manage and optimize the full marketing technology stack, ensuring seamless integration and performance across platforms
  • Lead ABM operations, including audience segmentation, campaign execution, and performance tracking
  • Ensure compliance with global marketing regulations (e.g., GDPR, CCPA) and cookie consent management
  • Oversee email marketing compliance and best practices, including opt-in/opt-out processes and preference center management
  • Collaborate with cross-functional teams to implement and maintain marketing compliance frameworks
  • Manage marketing operations projects from planning through execution, ensuring timely delivery and alignment with business goals
  • Support budget planning and tracking for marketing technology and operations initiatives
  • Analyze and report on marketing operations performance, identifying opportunities for process improvement and efficiency gains
  • Serve as a subject matter expert on marketing operations tools and processes

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 5+ years of experience in marketing operations within a B2B or enterprise environment
  • Proven experience managing and optimizing a full marketing technology stack (e.g., Eloqua, Marketo, Salesforce, CDPs, CRMs)
  • Strong understanding of Account-Based Marketing (ABM) strategy, tools, and execution
  • Successful implementation of AI based workflows within a martech stack or related area
  • Demonstrated knowledge of global marketing compliance standards, including GDPR, CCPA, and cookie consent frameworks
  • Strong project management skills with a track record of delivering complex marketing operations initiatives on time and within budget
  • Experience collaborating with cross-functional teams including legal, IT, sales, and product marketing
  • Proficiency in documenting complex processes, system integrations, and workflows including translating
  • Excellent communication and stakeholder management skills
  • Detail-oriented with strong organizational and documentation skills

Nice-to-haves

  • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • "Let's go" attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance

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Job Type

Job Type
Full Time
Location
Jersey City, NJ

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