VA
Marketing Operations, Strategist | Strategist, Marketing Operations
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About the position
Responsibilities
- Manage and optimize the full marketing technology stack, ensuring seamless integration and performance across platforms
- Lead ABM operations, including audience segmentation, campaign execution, and performance tracking
- Ensure compliance with global marketing regulations (e.g., GDPR, CCPA) and cookie consent management
- Oversee email marketing compliance and best practices, including opt-in/opt-out processes and preference center management
- Collaborate with cross-functional teams to implement and maintain marketing compliance frameworks
- Manage marketing operations projects from planning through execution, ensuring timely delivery and alignment with business goals
- Support budget planning and tracking for marketing technology and operations initiatives
- Analyze and report on marketing operations performance, identifying opportunities for process improvement and efficiency gains
- Serve as a subject matter expert on marketing operations tools and processes
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in marketing operations within a B2B or enterprise environment
- Proven experience managing and optimizing a full marketing technology stack (e.g., Eloqua, Marketo, Salesforce, CDPs, CRMs)
- Strong understanding of Account-Based Marketing (ABM) strategy, tools, and execution
- Successful implementation of AI based workflows within a martech stack or related area
- Demonstrated knowledge of global marketing compliance standards, including GDPR, CCPA, and cookie consent frameworks
- Strong project management skills with a track record of delivering complex marketing operations initiatives on time and within budget
- Experience collaborating with cross-functional teams including legal, IT, sales, and product marketing
- Proficiency in documenting complex processes, system integrations, and workflows including translating
- Excellent communication and stakeholder management skills
- Detail-oriented with strong organizational and documentation skills
Nice-to-haves
- Innovative and creative thinker: pioneer who embraces bold ideas
- Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
- "Let's go" attitude: optimist, contagious enthusiast, sees the upside
- Accountability matters: drives for results as coach and team player; bias to outcomes
- Exhibits aptitude: always learning and growing; constantly attempts new experiences
- Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
- Grit: passionate, self-directed and motivated; demonstrates endurance
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Job Type
- Job Type
- Full Time
- Location
- Jersey City, NJ
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