Digital Media Director

Job Summary of Digital Media Director

Lead and inspire a dynamic marketing team to execute comprehensive digital strategies that align with Walmart’s business goals. Drive innovation across digital media channels, oversee complex campaigns, and foster strong partnerships with internal teams and external agencies. Use deep expertise in digital marketing and data driven insights to enhance customer engagement and maximize business performance.

Job Duties and Responsibilities of Digital Media Director:

Develop and lead execution of digital marketing strategies across all channels, ensuring alignment with Walmart’s overall marketing objectives.
Manage multiple large-scale digital campaigns from planning through optimization, incorporating data insights to maximize ROI.
Coach and mentor marketing associates, providing feedback and development opportunities to build a high-performing team.
Collaborate with cross-functional teams and external partners to integrate digital initiatives across channels, including paid search, social media, display, organic search, and affiliate marketing.
Oversee budget management, forecasting, and financial performance tracking to meet operational goals.
Drive continuous process improvements and innovation within digital marketing workflows and tools.
Ensure all marketing efforts uphold Walmart’s values, ethics, and compliance standards.
Lead the development of customer lifecycle and relationship management strategies to enhance engagement and loyalty.

Qualifications and Experience of Digital Media Director:

Bachelor’s degree in Marketing, Business, or a related field with at least 6 years of marketing experience, including 3 years in a supervisory role; or 8 years of relevant marketing experience.
Proven expertise in digital marketing disciplines such as affiliate marketing, paid and organic search, social media, and campaign management.
Strong leadership skills with experience managing cross-functional teams and mentoring associates.
Demonstrated ability to analyze complex data and apply insights to optimize marketing strategies.
Excellent communication, collaboration, and project management abilities.
Preferred experience includes leading digital transformation initiatives and working with external agencies and technology partners.

Benefits of Digital Media Director

Competitive base salary complemented by performance-based bonuses and incentives.
Comprehensive health coverage including medical, vision, and dental plans.
Financial benefits such as 401(k) with company match, stock purchase options, and company-paid life insurance.
Paid time off including vacation, sick leave, parental and family care leave, bereavement, jury duty, and voting leave.
Additional benefits like short- and long-term disability, employee discounts, adoption and surrogacy reimbursements, and military leave pay.
Access to Live Better U educational programs covering high school completion, college degrees, and professional certifications.

Salary

The annual salary range for this position is $132,000 to $264,000, with additional compensation through annual or quarterly performance bonuses and stock options where applicable.

About Walmart

Walmart, Inc. is a global leader in retail committed to helping customers save money and live better. With a culture grounded in integrity, inclusion, and innovation, Walmart embraces diversity and fosters an environment where associates thrive. Walmart continues to lead in retail through cutting edge technology and customer first strategies, serving millions worldwide.

Digital Media Director