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Social Media Marketing and Business Development Manager

Waterloo Turf

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Social Media Marketing & Business Development Manager

Location: Scottsdale, AZ

Employment Type: Full-Time

Reports To: Owner/Sales Manager

About the Role

We are seeking a high-energy, creative, and growth-driven Social Media Marketing & Business Development Manager to lead our digital presence and accelerate new customer acquisition. This hybrid role combines content creation, social media strategy, lead generation, local partnerships, and outbound business development.

If you’re someone who can both think creatively and drive measurable results, this role is for you.

Key Responsibilities

Social Media Marketing (50%)

  • Develop, plan, and execute a content calendar across Instagram, Facebook, TikTok, and LinkedIn.
  • Capture and edit photos/videos of projects (before/after, behind-the-scenes, customer testimonials, reels).
  • Optimize posts for maximum reach using platform best practices, hashtags, trends, and analytics.
  • Manage community engagement: replies, DMs, comments, and story interactions.
  • Track KPIs weekly (reach, engagement, leads generated) and report performance.
  • Launch simple paid ads or boost posts to amplify top-performing content.
  • Maintain brand voice, consistency, and high-quality visual standards.

Business Development (50%)

  • Identify and build partnerships with realtors, builders, landscapers, HOAs, property managers, and commercial clients.
  • Create outreach lists, send emails, make calls, and schedule intro meetings.
  • Attend local events, networking meetups, and community groups to increase visibility.
  • Manage follow-ups and nurture relationships with referral partners.
  • Assist in creating promotional campaigns, sales materials, and presentations.
  • Track pipeline progress and partner performance.

Required Skills & Experience

  • 2+ years in social media management, marketing, or business development.
  • A background in home services or real estate sales.
  • Strong understanding of Instagram and TikTok growth strategies.
  • Comfortable filming and editing short-form video content.
  • Excellent communication skills—written, verbal, and interpersonal.
  • Successful realtors welcome to apply.
  • Strong personal social media reach.
  • Familiar with AI tools that can automate and 10x marketing and business development efforts.

Compensation

  • Performance bonuses based on lead generation and closed business. No caps. Potential to make very good money.
  • Growth opportunities as the company scales

How to Apply

Please send your resume along with a brief introduction on why you're a great fit. [email protected]

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Job Type

Job Type
Full Time
Location
Scottsdale, AZ

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