Part-Time Social Media & Content Specialist

About Whistleville Market

Whistleville Market is a dry-goods e-commerce company based in South Norwalk, CT, specializing in high-quality, small-batch goods like hand-roasted coffee, loose leaf teas, nuts, seeds, dried fruit, Chocopologie chocolates, and specialty equipment.

Our Mission: To deliver high-quality goods at competitive prices while actively contributing to the neighborhood improvement and revitalization of the South Norwalk, CT, community.

We are seeking a driven, creative individual to take ownership of our brand's presence on social media and drive organic growth. This is a foundational, part-time opportunity for someone ready to earn a stake in a mission-driven business by dedicating approximately 5 hours per week.

Compensation & Structure

This role requires maximum efficiency and focus on high-impact results.

• Time Commitment: Approximately 5 hours per week, flexible schedule.
• Compensation: Compensation will be a percentage of company equity (ownership stake), to be determined based on experience and the achievement of agreed-upon social media growth and engagement targets.

Key Responsibilities

The primary goal is to significantly increase organic engagement and visibility to drive traffic to the e-commerce store through focused, high-quality content.

1. High-Impact Content Creation (Focus)

• Generate 3-5 pieces of high-quality content per week across Instagram and/or TikTok, prioritizing short-form video (Reels/TikToks) that showcases products in an appealing, authentic way.
• Write compelling, keyword-rich captions for all social posts to maximize organic reach and link to the e-commerce site.
• Develop a weekly content plan that aligns with current inventory, seasonal promotions, and the Whistleville Market brand mission.

2. Audience Engagement & Growth

• Engage with followers and the wider food/coffee community on social media platforms for approximately 15-30 minutes daily (within the 5 hours/week total) to increase visibility and build community.
• Actively source and share User-Generated Content (UGC) from customers to build trust and social proof.

3. Basic Digital Management

• Perform basic administrative tasks related to social media accounts (e.g., updating bios, ensuring all links are current and functional).

Qualifications

• Demonstrated ability to create engaging, professional-level photo and video content using a smartphone.
• Proven experience growing an audience or driving engagement on Instagram and/or TikTok (a portfolio or examples are essential).
• Deep understanding of current social media trends, best practices, and platform algorithms.
• Reliable, self-motivated, and capable of delivering consistent results within a minimal time budget.
• Passionate about quality food/beverage products and community-focused missions.