Event Producer, HP Solutions Marketing

Description -

Job Summary

This role is responsible for driving the execution of marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction. The role leads the development of insights-led new product introduction campaigns and ensures alignment with business objectives. Additionally, the role involves overseeing the definition and execution of customer-facing value propositions, adopting innovative marketing techniques, executing global marketing strategies, conducting market research, and fostering productive relationships while providing guidance to lower-level employees.

Responsibilities

Drives execution of marketing communications strategies leveraging set policies, standards, and direction across the assigned business area.
Leads development of insights-led new product introduction campaigns and assets that directly tie into the business goals and objectives, that in turn demonstrate clear ROI and increased brand metrics.
Drives collaboration efforts with the business and regional marketing partners.
Oversees definition, writing, and testing of customer facing value propositions by product and ensures consistent execution across the mix.
Works towards the adoption of leading-edge innovative marketing communications techniques across the business.
Executes marketing strategies for products on a global scale, including product positioning, pricing, and promotion.
Leads execution of marketing campaigns across different channels including digital, social media, email, etc.
Conducts research to understand global market trends, customer needs, and competitive landscapes.
Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.

Education & Experience Recommended

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 5-10 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.

Preferred Certifications

NA

Knowledge & Skills

Analytics
Brand Management
Brand Marketing
Brand Strategy
Branding
Customer Relationship Management
Data Analysis
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Strategies
New Product Development
Product Marketing
Project Management
Selling Techniques
Social Media
Thought Leadership

Cross-Org Skills

Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Impact & Scope

Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $104,800 to $158,250 USD annually with additional

opportunities for pay in the form of bonus and/or equity (applies to United

States of America candidates only). Pay varies by work location, job-related

knowledge, skills, and experience.

Benefits

HP offers a comprehensive benefits package for this position, including:

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview

[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this

posting. The Company reserves the right to modify this information at any time,

with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

50%

Relocation -

Not Specified

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"

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Event Producer, HP Solutions Marketing