Introduction

Visium Resources has been asked to identify qualified candidates for this Sr. Product Marketing Specialist position. This position will be on-site in Lake Mary area, providing an excellent opportunity for an individual with strong "technical product" marketing experience to lock into a growing organization with tremendous opportunities for career expansion.

Enjoy a competitive base salary with unlimited growth potential!
Comprehensive Medical Benefits + Paid Holidays + PTO

Summary

The Product Marketing Specialist will be working within a technical industry and will be responsible for introducing a new product or enhancing an existing product by communicating the product's value to the consuming public.

They often have the following duties and responsibilities:

Determine the type of advertising and marketing content, such as TV, radio, print, digital or social media, that needs to be created and distributed.
Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
Work with in-house or external Writers and other content creators to create the desired content.
Outline a product timeline and oversee the project's successful execution.
Create and manage budgets for the product. Develop and maintain relationships with external vendors whose products or services will be needed for the product.

What You'll Do

The successful candidate will direct the marketing team to determine the most appealing features of their products and promote them to prospective and current customers. They must be experts on the company's products and features to properly market them and to inform customers of their value and benefits.

The Product Marketing Manager will conduct thorough research on competitors and perform market research to understand what consumers look for in their ideal products.

They'll use this research and their knowledge of products to develop engaging and educational product marketing campaigns that reach a wide target audience. Product Marketing Managers may also collaborate with the sales teams to educate them on the products' features and to monitor the sales and revenue these products bring in.

Requirements

Potential candidates must have a minimum of an Associate's Degree in Marketing, Business, Communications, or related fields. Bachelor's Degree is strongly preferred.
Possess at least 5 + Years of experience in PRODUCT MARKETING, preferably of capital, industrial products
Experience in the manufacturing industry preferred
Digital Marketing expertise
Product Marketing Skills, Marketing Expertise, Decision-Making Skills, Organizational Skills, Analytical Skills, Prioritization Skills, Goal Setting, Time Management, Product Knowledge, Process Improvement, and Customer Focus.

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Visium Resources is an award-winning employment firm with a mission to match talented individuals with highly successful organizations. At Visium, our company's success is based on your success. When you work with us, you are never 'just a number'. You are our most important asset. Here, you will know us by name through our regular visits to client sites and even occasional luncheons. We will always be there when you need assistance and will always go the extra mile to ensure that you are as successful as possible. Whether you're looking for contract, contract-to-hire or permanent opportunities, we firmly believe there is no employment agency that will work harder for you than Visium.

Visium Resources is an equal opportunity employer and values diversity. All employment is decided based on qualifications, merit and business need.

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Sr. Product Marketing Specialist