Remote Work: Hybrid

Overview

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

The Performance Marketing Specialist, II is responsible for coordinating strategic marketing tactics focused on influencing revenue growth within the Zebra Inside Sales team in North America and within certain assigned verticals. This role requires an individual to use their marketing knowledge, along with critical thinking skills, to support our Marketing team’s overall objectives. A key function within this role is to measure overall marketing performance as well as to continuously optimize the marketing tactics to support sales success. The Performance Marketing Specialist is also responsible for orchestrating and measuring 1-2 vertical go-to-market plans throughout the year, which will include multiple channels and touchpoints such as email, content syndication, digital advertising, sales enablement materials, and events.

Responsibilities

Essential Duties and Responsibilites

Supports the design and execution of holistic, omnichannel marketing programs specific to the Inside Sales account targets and assigned vertical plans
Orchestrates tactics through partnership with various execution teams, such as email, paid media, and events
Facilitates ongoing cross-functional collaboration with sales, sales strategy, vertical/field marketing, and analytic teams (e.g., annual planning, quarterly business reviews)
Acts as day-to-day partner with Inside Sales managers and teams to ensure alignment
Measures and communicates performance against key metrics such as customer engagement, indirect, and direct marketing influence on revenue through marketing performance dashboards and analytic insights
Follows a test-and-learn approach to marketing tactics and provides insights and recommendations based on learnings
Champions, and in some cases works closely with, tools and tactics such as Outreach, LinkedIn Sales Navigator, intent data and advertising platforms, sales CRM, marketing automation, and audience segmentation

Qualifications

Minimum Qualifications

Bachelor’s degree in marketing, accounting, finance (or related field) or equivalent of 4 years of work experience
2+ years of experience in a marketing and/or finance environment

Preferred Qualifications

Leverage marketing data and analytics to support informed business decisions and platform communication refinements; Ability to analyze and assess sales/market/marketing data
Expert knowledge on tracking metrics, reporting, analysis, and recommending course of action
Understanding of financial dependencies (results analysis/reporting)
Experience managing COOP/MDF programs; ongoing management, policies and the understanding of applicable rules is preferred
Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment; Demonstrate leadership via project management and execution
Fluency in Spanish preferred, not required

Position Specific Information

Travel Requirements - up to 25%
Hybrid schedule (3 days in office/2 remote) in Chicago, IL

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Know Your Rights

https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf

Conozca sus Derechos

https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary: USD 67000.00 - USD 100600.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.

Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

Discover Marketing Jobs on the #1 Job Board

✨ Job alerts

✨ Job alerts

Web Development and Marketing, Senior

Performance Marketing Specialist, II